“Brian Dumaine has written a touchstone book, significant in helping people understand some of the big underlying forces changing the world we live in. In fifty years, historians may look back at Bezonomics and point out that its choice of protagonist captured the essence of what was happening at the time—in our society, in our culture, and in our economy. Dumaine is a crisp and incisive writer, able to weave big, arcing themes with vivid details and narrative stories to make his insights come to life.”

—Jim Collins, author of Good to Great: Why Some Companies Make the Leap… and Others Don’t

“More than any previous book, Bezonomics reveals why ‘the Amazon habit’ is one in which we all increasingly indulge. Dumaine spoke to many of the company’s top execs, walked the warehouse floors, and listened to the fears and forecasts of competitors. The result is an insightful look at how Jeff Bezos built a trillion-dollar colossus from a theory about customer engagement.”

—Nir Eyal, bestselling author of Hooked and Indistractable

“Dumaine offers a lively history of Amazon’s huge success and forecasts its effect on 21st-century business.”

—Kirkus Reviews

“"What makes this book a great read, however, is the way Dumaine shines a light on the man who has made Amazon such a success."”

The London Sunday Times